10 great examples of advertising pain points
February 28, 2023
Picture this: You're strolling through the mall, minding your own business, when a salesman ambushes you with a pitch about his company's latest and greatest product.
But he's so focused on his own spiel that he doesn't even ask about your needs.
Cue the eye roll!
But what if that same salesman actually took the time to listen to you, to understand your pain points and offer a solution that genuinely solves your problems?
Suddenly, you're interested. You're engaged. And you might even buy the darn thing!
That's the power of addressing customer pain points!
When you show that you understand the struggles of your customers and have a solution that can help, customers are much more likely to trust you and make a purchase.
So whether you're a small business owner or a marketing pro, it's time to start thinking about your customers' pain points.
Trust us, it's a lot more effective than just talking about your company's features and solutions.
Plus, it'll make you way more likable than that pushy salesman at the mall.
The theory behind addressing customer pain points
Here's the thing: customers don't actually want your product. They don't care about the bells and whistles or the fancy packaging.
No, what they really want is the outcome of using your product - whether it's a clean house, a better-looking lawn, or the feeling it gives them.
For example, when a person buys a drill, they don’t actually need a drill. They need a hole in their wall!
And that's precisely where addressing customer pain points comes in!
By honing in on the specific struggles and challenges that your customers are facing, you can make your ads way more relatable and personal.
Suddenly, users are thinking "wow, they really get me!" instead of "ugh, another generic sales pitch".
When you use pain points in your ads, you're actually hitting on something that the entire target group likely has in common.
So you’re not just targeting a single customer, you’re targeting every potential customer like them!
10 great examples of advertising pain points
Now that you have a better understanding of why customer pain points can be so effective, let’s take a look at some ad examples that use exactly this tactic to make an impact!
1. Solving problems
One of the best ways to create a winning product is to design things that solve problems and alleviate pain points for your target audience.
Normest did precisely that when they designed their Airtag leather wallets that can (almost) always be recovered!
But aside from solving the age-old problem of lost wallets, the brand also created an ad using a visually-stunning white and gray background, allowing the product to pop in contrast to the rest of the design.
2. Showing what makes you unique
When it comes to creating successful products and services, addressing your customers' pain points is key. And that's why we're absolutely loving this ad! The next thing is to successfully advertise on these pain points.
What sets this ad apart is its focus on one of the main unique selling points of the product, which is preventing thumb and hand fatigue.
As any gamer knows, this is a common problem that can seriously impact your performance.
So by boldly proclaiming that their product can solve this issue, the advertiser is tapping into a real need in the market and showing gamers that they truly understand their struggles. And, it also shows that the customer can trust the company, which is never a bad thing either.
3. Indulging the customers' wants
This next ad doesn't just show you one product. It shows you ALL THE SETUPS that a true gamer needs to dominate the competition. From the super comfy and high-performance gaming chair to the portable laptop and curved widescreen monitor, this ad has it all. It's like a gamer's wish list brought to life in a single stunning visual.
And let's be real - what better way to get someone excited than by showing them everything they need to be a serious gamer?
Overall, this ad may seem simple, but it's actually a stroke of genius. By indulging in the wants and needs of their target audience, they've created a visual masterpiece that's impossible to resist.
4. Use pain points to make yourself noticed
Sure, relevance is important, but what if there was another way to catch people's attention? Enter this next brand, who have taken their ad game to the next level by infusing a dazzling array of vibrant, Easter colors into their design.
This is a great example of pain point ad, it tells us the purpose of the product - chilling your drink without diluting it!
Even though the company could have made this point more noticeable, it still plays into a specific problem of a specific audience. People that want a cold glass of whiskey without making it taste like water when the ice cubes melt.
But more important, they've also upped the ante with a generous amount of text that clearly spells out their offer, making it more likely to convert since these details clearly address pain points potential customers might have.
5. The mane of a lion
You might have heard us rave about how using models in your ads can skyrocket your performance, but this example takes things up to the next level! Not only does it feature a stunning model that instantly captures your attention, but it also showcases the price striked-through and the new discount price.
This is a great way to convey discount information without complicated percentages!
But what’s even better is the fact that the ad’s model has the mane of a lion, showing the true outcome of the product - thicker, and more luscious hair!
A true problem-solver for any man struggling with hair loss.
6. Problem solving cows?
By honing in on a specific problem that their target market faces, this brand positions its product as the ultimate solution.
The ad explains that most coffees cause almond milk to curdle - but not this one! That makes it ideal for vegans and people who are lactose intolerant, but still want to add a little creaminess to their cup of joe.
And the best part? This pain point ad example is designed with a lighter color theme, which our studies show can increase performance compared to darker color schemes.
So not only does this ad deliver a message that resonates with their audience, but it also captivates them with its visually appealing design.
7. Caffeine boost without the anxiety
The colors you use in your Dynamic Ads can have a major impact on how customers perceive your brand! The color green perfectly aligns with the message of the product being advertised - harmony.
But this isn’t your average caffeine fix, it’s matcha! And with its calming and restorative properties, it's a solution for people that need their daily caffeine but feel like drinking 4 cups of coffee is not the best choice health-wise.
8. Comparison breeds clarity
This ad example is yet another masterclass in showcasing the unique selling proposition of a product and how those can address pain points. It clearly shows the outcome of using this product in a way that’s super easy to understand!
By using such a simple visual to highlight the benefits of the product, this ad instantly works to win over hearts, “magic” minds, and wallets alike.
It's time to take notes!
9. Social proof means trust
If you want to convince people you've got the best product in the game, you need to bring some proof. That's why this pain point ad example is crushing the competition. It’s leading with social proof!
While the design may be simple, the impact is massive.
By featuring the words of satisfied customers, they're explaining what this product can achieve by proving to potential buyers that their claims are more than just hot air.
If the product was able to help this customer with the problem of picking at their skin, it'll likely work just as well for anyone.
10. Seeing is believing, show the fix.
Whether it's glowing user reviews, raving customer testimonials, or top-notch ratings, showing that your products actually work is key. And this next brand is totally crushing it by putting their money where their mouth is.
They're not just telling you that their product will give you clearer skin, they're showing you in a way that will clearly address the pain points you may have!
It’s worth noting that they don’t even show the product itself, just the outcome of using it! After all, people care about benefits, not the product or its packaging!
Ads that really get your customer - addressing pain points
So there you have it - addressing customer pain points is the secret sauce to creating effective advertising that truly resonates with your audience.
By focusing on what your customers want and need, rather than just talking about how great your company is, you can create messages that are relatable, personal, and most importantly, effective.
Think about it - would you rather hear about the features of a product (this MP3 player has 64GB), or how it can solve your specific problem (you can have as many songs as you want on here!)?
It's a no-brainer!
And when you're able to tap into your customers' pain points and offer a solution that truly solves their problems, you're setting yourself up for success.
So next time you're crafting an ad, remember to put yourself in your customers' shoes.
Ask yourself what they want and need, and how your product or service can help them achieve their goals.
Trust us, this strategy can make all the difference!
More great ads to learn from!
Keep the inspiration flowing with these amazing ad examples: