How reNewed & Noor Digital increased conversion rate by 30% with Confect

Noor Digital is a performance marketing agency committed to boosting their clients' growth online. They help brands optimize their ad strategies to drive conversions and improve ROAS.

For ReNewed, a company selling used mobile phones in top condition, paid social is a key revenue driver. Like many eCommerce brands, their Catalog Ads initially looked like this:

Noor Digital has built a performance driven Catalog Ads strategy for ReNewed using Confect. They approached designing and testing Catalog Ads across the funnel, designing prospecting and retargeting Catalog Ads as part of the overall strategy.

Their tailored approach to Catalog Ads for different audiences is a playbook any eCommerce brand can learn from.

We spoke with Noor Digital’s Paid Social Specialist, Ella Wallsten, about how they use Catalog Ads with Confect.

Their results using Confect for their Catalog Ads

Ella shared 3 important tactics they implemented via Confect that helped them achieve these impressive results.

Let's dive into some of the tactics reNewed and Noor Digital use in their Catalog Ads.

Catalog Ads for different funnel stages

ReNewed relied on Catalog Ads to drive sales, but their original setup showed the same plain pack shots to everyone, regardless of where they were in the buying journey. Without tailored messaging, they couldn't effectively engage new prospects or convert returning visitors.

Noor Digital saw an opportunity to improve performance by structuring Catalog Ads based on audience intent. Using Confect, they designed visuals that matched each stage of the customer journey. It resulted in 30% increase in conversion rate.

For prospecting ads, Noor Digital focused on brand recognition and engagement. They tested ways to grab attention, highlight key selling points, and drive traffic.

For retargeting ads, the goal was to convert those visitors into customers. Noor Digital introduced more focused messaging and visuals that created familiarity and reinforced the buying decision.

Instead of showing the same generic product shot, they tested different layouts, value propositions, and promotional elements to see what nudged shoppers toward purchase.

Another key learning was post-purchase retargeting. Instead of wasting ad spend on customers who had just bought a phone, Noor Digital showed them accessories like chargers and phone cases. The goal was to attract repeat purchases while keeping ReNewed top of mind for future phone upgrades.

By moving from default, static Catalog Ads to a structured, audience-specific approach, Noor Digital unlocked higher efficiency and better results. Their strategy proves that tailoring Catalog Ads to different stages of the buying journey leads to stronger performance and smarter ad spend.

“We have increased our conversion rate by 30% since we started using Confect.”

Ella Wallsten Paid Social Specialist @ Noor Digital

USE CASE #2

Catalog Ads for Prospecting

Noor Digital designed prospecting Catalog Ads with a clear goal: get people on ReNewed’s website. Every design choice they made was to grab attention and build brand recognition, so when retargeting ads kicked in, they converted.

To balance branding and product focus, Noor Digital used ReNewed’s signature blue in a softened background and added a subtle light beam guiding attention toward the phone.

Every other element reinforces the focus. The text and logo create a visual funnel, guiding the gaze downward. The podium beneath the phone narrows toward the center, locking attention on the product.

The 50% discount splash was another key decision. Instead of putting it off to a side, Noor Digital placed it on top of the product where it doesn’t compete with attention. It sets the product as the focal point even more. The ad communicates both value and savings while keeping the phone as the hero.

By balancing bold branding and clean design, Noor Digital created a prospecting Catalog Ad that grabs attention and drives website visits. These visits fuel Renewed’s retargeting strategy, nudging visitors closer to purchase.

“Confect allowed us to calm the design down to push the focus on the phone and make the contrast bigger.”

Ella Wallsten Paid Social Specialist @ Noor Digital

USE CASE #3

Testing product information

Once Noor Digital drove traffic to ReNewed’s website with prospecting ads, the goal shifted to turn visitors into buyers.

Noor Digital designed their retargeting Catalog Ads to drive conversions. They moved the logo to the bottom and made space for a value proposition “Preloved.” (refurbished, or second hand)

Noor Digital found that listing product names and prices overwhelmed shoppers with too many choices. Buying a second hand phone involves multiple decisions:

• Storage capacity

• Color options

• Model variations (iPhone 14 vs. iPhone 15)

• Condition (like-new vs. good condition)

Instead they used a simpler design focusing on highlighting a 50% discount as the main message. This kept the focus on savings, making the ad clearer, more compelling, and drove more conversions.

For brands selling products with multiple variations, too much information can overwhelm shoppers. Testing a single clear message, like savings, can simplify decision-making and boost conversions.

To stay top of mind, Noor Digital targets post purchase shoppers with different retargeting ads. Instead of showing phones they show phone accessories like charger, phone cases, and other.

After a set period of time, they restart phone ads to keep ReNewed top of mind. People don’t upgrade their phones too frequently but when they do, ReNewed’s name will pop up in their minds.

“Confect helps us to build up the communication until the next time they want to buy.”

Ella Wallsten Paid Social Specialist @ Noor Digital

Conclusion

Noor Digital’s success with Catalog Ads and Confect demonstrates the impact of strategic, data driven ad design.

By optimizing ReNewed’s Catalog Ads for different stages of the customer journey, testing the most effective product information, and refining visuals to balance branding with performance, they improved conversions and ROAS.

Their ability to tailor design and messaging – branded design for prospecting ads, conversion oriented retargeting ads, post purchase retargeting – nudged their shoppers with every ad served closer to buying decision.

With a 30% increase in conversion rate and a 10% boost in ROAS, their approach proves that testing and design personalization drive measurable results. 

Noor Digital’s strategy is a playbook for any eCommerce brand looking to elevate its Catalog Ads for stronger performance, better relevance, and higher efficiency.