Catalog Ads for brands and DTC companies

Here you have the insights in a quick cheat sheet - click to get more details:

The most used product fields in Catalog Ads designs:

The moderately used product fields in Catalog Ads designs:

The rarely used product fields in Catalog Ads designs:

Showing Prices in your Catalog Ads

Even though prices are effective for brands themselves, multi-brand retailers see the biggest improvement in performance when showing prices in their Catalog Ads.

• Brands and DTC companies see a +25% improvement in Return on Ad Spend when showing prices
• Multi-brand stores see a +56% improvement in Return on Ad Spend when showing prices

You can learn more about showing prices in your Catalog Ads right here.

Here's how showing prices on average influence Catalog Ads:

These numbers show how Catalog Ads showing prices perform on average compared to Catalog Ads not showing prices.

Remember that these are average numbers. For some brands, prices perform better, and for other brands, prices perform worse.

Showing your Logo in Catalog Ads

Here's how showing your logo on average influence Catalog Ads:

These numbers show how Catalog Ads showing the logo of the advertiser perform on average compared to Catalog Ads not showing the logo.

Remember that these are average numbers. For some brands, their logo perform better, and for other brands, their logo perform worse.

Showing On-sale designs in your Catalog Ads

Here's how showing on-sale designs on average influence Catalog Ads:

These numbers show how Catalog Ads showing on-sale designs perform on average compared to Catalog Ads not showing on-sale designs.

Remember that these are average numbers. For some brands, on-sale designs perform better, and for other brands, on-sale designs perform worse.

Showing Product Names in your Catalog Ads

Showing names and titles of products works best for multi-brand stores, which often sell many more different products compared to the brands themselves.

• Brands and DTC companies see a +11% improvement in Return on Ad Spend when showing product names
• Multi-brand stores see a +31% improvement in Return on Ad Spend when showing product names

You can learn more about showing product names in your Catalog Ads right here.

Here's how showing product names on average influence Catalog Ads:

These numbers show how Catalog Ads showing product names perform on average compared to Catalog Ads not showing product names.

Remember that these are average numbers. For some brands, product names perform better, and for other brands, product names perform worse.

Showing Original prices in your Catalog Ads

Here's how showing original prices on average influence Catalog Ads:

These numbers show how Catalog Ads showing original prices perform on average compared to Catalog Ads not showing original prices.

Remember that these are average numbers. For some brands, original prices perform better, and for other brands, original prices perform worse.

Showing additional images in your Catalog Ads

Here's how showing additional images on average influence Catalog Ads:

These numbers show how Catalog Ads showing additional images perform on average compared to Catalog Ads not showing additional images.

Remember that these are average numbers. For some brands, additional images perform better, and for other brands, additional images perform worse.

Showing Savings and Discounts in your Catalog Ads

Savings and discounts are almost always good ways to make people buy, but it's interesting how they are a bit more effective for the brands themselves than for multi-brand stores.

• Brands and DTC companies see a +73% improvement in Return on Ad Spend when showing savings and discounts
• Multi-brand stores see a +54% improvement in Return on Ad Spend when showing savings and discounts

You can learn more about showing savings and discounts in your Catalog Ads here.

Here's how showing savings on average influence Catalog Ads:

These numbers show how Catalog Ads showing savings perform on average compared to Catalog Ads not showing savings.

Remember that these are average numbers. For some brands, savings perform better, and for other brands, savings perform worse.

Showing Dates in your Catalog Ads

Dates are especially effective for multi-brand stores.

• Brands and DTC companies, on average, don't see improvements in Return on Ad Spend when showing dates
• Multi-brand stores see a +49% improvement in Return on Ad Spend when showing dates

Here's how showing dates on average influence Catalog Ads:

These numbers show how Catalog Ads showing dates perform on average compared to Catalog Ads not showing dates.

Remember that these are average numbers. For some brands, dates perform better, and for other brands, dates perform worse.

Highlighting News in your Catalog Ads

Here's how highlighting news on average influence Catalog Ads:

These numbers show how Catalog Ads highlighting news perform on average compared to Catalog Ads not highlighting news.

Remember that these are average numbers. For some brands, highlighting news perform better, and for other brands, highlighting news perform worse.

Showing Shipping info in your Catalog Ads

It is rare to see shipping information improving the performance of Catalog Ads, but when looking at shop types, we actually see a big difference:

Customers don’t care about shipping information from brands themselves, whereas multi-brand stores might benefit from telling customers in the ads directly.

Brands and DTC companies should talk more about themselves and their products, not about shipping information, which is likely the same for other brands.

• Brands and DTC companies see a -38% decrease in Return on Ad Spend when showing shipping information
• Multi-brand stores see a +11% improvement in Return on Ad Spend when showing savings and discounts

Here's how showing shipping info on average influence Catalog Ads:

These numbers show how Catalog Ads showing shipping information perform on average compared to Catalog Ads not showing shipping information.

Remember that these are average numbers. For some brands, shipping info perform better, and for other brands, shipping info perform worse.

Using Product Assets in your Catalog Ads

Here's how showing product assets on average influence Catalog Ads:

These numbers show how Catalog Ads showing product assets perform on average compared to Catalog Ads not showing product assets.

Remember that these are average numbers. For some brands, product assets perform better, and for other brands, product assets perform worse.

Showing Social Proof in your Catalog Ads

Here's how showing social proof on average influence Catalog Ads:

These numbers show how Catalog Ads showing social proof perform on average compared to Catalog Ads not showing social proof.

Remember that these are average numbers. For some brands, social proof perform better, and for other brands, social proof perform worse.

Showing Product Brands in your Catalog Ads

Here's how showing brand names on average influence Catalog Ads:

These numbers show how Catalog Ads showing brand names perform on average compared to Catalog Ads not showing brand names.

Remember that these are average numbers. For some retailers, brand names perform better, and for other retailers, brand names perform worse.

Showing Custom_labels in your Catalog Ads

Here's how showing custom labels on average influence Catalog Ads:

These numbers show how Catalog Ads showing custom labels perform on average compared to Catalog Ads not showing custom labels.

Remember that these are average numbers. For some brands, custom labels perform better, and for other brands, custom labels perform worse.

Showing Categories in your Catalog Ads

Here's how showing product categories on average influence Catalog Ads:

These numbers show how Catalog Ads showing categories perform on average compared to Catalog Ads not showing categories.

Remember that these are average numbers. For some brands, categories perform better, and for other brands, categories perform worse.

Showing Product Descriptions in Catalog Ads

Here's how showing descriptions on average influence Catalog Ads:

These numbers show how Catalog Ads showing descriptions perform on average compared to Catalog Ads not showing descriptions.

Remember that these are average numbers. For some brands, descriptions perform better, and for other brands, descriptions perform worse.