ROI Hunter or Confect? Comparison for eCommerce
If your team uses Catalog Ads on Meta, this guide helps you choose the right tool - based on real feedback from real users.
The most significant difference? What you’ll pay - and how much you’ll actually use. Let’s explore the key differences.
Confect is used by the leading ecommerce companies
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Reviews from ecommerce companies
The most effective way to compare ROI Hunter and Confect is by trying both platforms yourself. The next best option is to hear directly from marketers who actively use them.
Here are the ratings from verified customers who’ve reviewed ROI Hunter and Confect on G2.
Source: https://www.g2.com/compare/confect-vs-roi-hunter (May 2025)
Comparison of ROI Hunter and Confect
We’ve spoken with many marketers comparing the advantages and drawbacks of ROI Hunter versus Confect. Some enterprise companies go for ROI Hunter. A larger number prefer Confect.
Here’s what we’ve repeatedly heard from marketers in eCommerce businesses and marketing agencies.
Where are ROI Hunter and Confect similar?
For Catalog Ads specifically, the tools offer very similar features - they just approach them differently.
🧑🎨 You can design Catalog Ads
Both ROI Hunter and Confect let you design Catalog Ads with custom templates and creative elements.
While ROI Hunter includes this as part of a larger performance management suite, Confect focuses entirely on design and creative testing, making the process simpler, faster, and more tailored to visuals.
📽️ Video Catalog Ads / Product level video
Both ROI Hunter and Confect support video in Catalog Ads, including product-level video creatives.
📱 Story Catalog Ads / Adapt to placement
Both ROI Hunter and Confect support adapting Catalog Ads to different 9:16 placements like Stories and Reels.
💬 Great support
Both ROI Hunter and Confect are known for offering great customer support to help you get the most out of the platform. The support of both platforms is rated 9.8 out of 10 on G2.
Coming from ROI Hunter?
We are happy to migrate all your designs, and also let you try out the Confect platform with your products - and your designs - for free in 30 days.
Where are ROI Hunter and Confect different?
The main differences lies in the product's breadth and focus. ROI Hunter is an expansive, enterprise-level platform that automates big parts of your product-related marketing. Confect is narrowly focused on one thing; designing high-performing Catalog Ads.
This foundational difference leads to several key differences:
💰 Pricing
ROI Hunter’s pricing varies based on your ad spend, typically starting at 5%, with minimum monthly fees from €3,000. It’s built for complex enterprise retailers with high budgets and complex performance tracking needs, so costs scale up quickly.
Confect’s pricing starts at $299/month. It’s a far more affordable option, focused specifically on improving Catalog Ad creatives - without the extra enterprise-level features not needed for Catalog Ads.
👀 Free trial
Confect offers a full 30-day free trial. You get immediate access to all features, so you can start designing, testing, and improving your Catalog Ads without any upfront risk.
ROI Hunter does not offer a free trial, meaning you can't test it out before committing.
📑 Commitment
ROI Hunter typically requires long-term contracts and annual commitments, making it less flexible. Once you're in, you're locked into a longer-term agreement.
Confect is month-to-month with no long-term commitment required. You can scale up or cancel anytime, giving you full control and flexibility based on your needs and budget.
🤖 AI Background removal
ROI Hunter doesn’t offer built-in AI background removal as part of its creative tools. You’ll need to handle image editing externally or through third-party integrations before uploading visuals.
Confect includes AI-powered background removal directly in the editor. This makes it fast and easy to create clean, professional-looking product images without leaving the platform.
🧑🎨 Design editor
ROI Hunter includes a design editor, but it’s part of a broader suite and can feel complex or limited for hands-on creative work.
Confect’s app is built specifically for Catalog Ads - the editor is fully drag-and-drop, intuitive, and fast. You can create, test, and iterate on high-performing designs without needing a designer.
🧑💻 Workflow
ROI Hunter’s workflow is built around product performance management and multi-team collaboration, which can make it more complex and slower to execute creative changes. It’s powerful but often better suited for very large teams with technical consultants.
Confect’s workflow is streamlined for speed and simplicity. From design to testing, everything happens in one place — so marketers can move fast, make changes on their own, and launch updates without waiting on other teams.
👕 Product insights
ROI Hunter is centered around product insights, combining performance data like margins, stock levels, and return rates to help retailers make data-driven ad decisions. It's ideal if you need deep, cross-platform analytics tied directly to your product catalog.
Confect doesn’t offer product-level business insights like ROI Hunter. Instead, it focuses on creative performance — helping you understand which ad designs, messages, and visuals convert best.
🎵 TikTok, Pinterest, and other channels
ROI Hunter does not support TikTok, Pinterest, and many other channels - they support Meta, Snapchat, and Google (even though you’re not allowed to design Catalog Ads on Google).
Confect support all channels except Google (as you are not allowed to design your Google Shopping results by google).
🗺️ Product focus
ROI Hunter is a Product Performance Management platform, designed to optimize ad spend based on product-level business data like profitability, stock, and returns. It’s built for enterprise retailers who need advanced control over what products to promote and why.
Confect is laser-focused on creative performance for Catalog Ads. It helps you design, test, and optimize visuals to improve engagement and conversions — without the complexity of deep business analytics.
We asked our users about Confect
Which marketers choose Confect over ROI Hunter?
If you want to enhance your Catalog Ads or Dynamic Product Ads, but still prefer to manage ad campaigns inside Meta’s native Ads Manager - Confect is likely your best bet.
Ad spend between $10k-$500k/mo.
For teams spending $10,000 to $500,000 per month on Meta ads - especially with a strong focus on Catalog Ads - Confect offers great value. If your spend is below $10,000/month, you may want to explore lower-cost options.
Most of your paid social spend is on Meta or TikTok
If most of your paid social budget goes toward Meta and TikTok, and you don’t need full-scale automation across many platforms, a focused tool like Confect will likely suit your needs better.
You want to design Catalog Ads
Confect is laser-focused on being the best tool for designing and optimizing Catalog Ads. If that’s your priority, Confect is your ideal match.
Thousands of marketers use Confect every day
“We increased our traffic with 46% and our sales with 60%”
“We saw very good results in terms of CTR and also conversion rate”
“In the first week saw the ROAS increase by about 40%”
“Design changes are super, super simple to make with Confect”
Ready to try Confect?
It's easy to try out Confect and see how it could look and perform with your products and brand identity.
Confect is the leading ROI Hunter alternative for Catalog Ads
For ecommerce brands and agencies aiming to enhance their Catalog Ads, Confect is very best solution.
An easy-to-use design editor
Creating designs with Confect is effortless thanks to its easy-to-navigate drag-and-drop interface.
No technical skills or coding required - plus, you'll have access to templates, design assets, and plenty of creative ideas.
Easily A/B test designs
With Confect, testing up to 20 variations of your design is simple, helping you discover which one performs best.
Stick with the top performer — or keep multiple winning designs running at once.
Tailor your Customer Experience
Increase your performance by delivering personalized, product-focused visuals to your audience.
Confect supports unlimited conditional rules, allowing you to fully customize each Catalog Ad.
Deliver relevant ads with product data
Present every important detail customers need to make a decision.
Showcase attributes, tags, reviews, brand elements, or extra visuals - whatever helps drive more sales.
Design for Story and Reels too
Confect makes it easy to design 9:16 layouts tailored for Instagram Stories, Reels, and similar placements - making your Catalog Ads visually stand out.
Optimizing for each format helps improve campaign effectiveness quickly.
Turn Catalog Ads into videos
With Confect, you can generate Product-Level Videos and animated Video Catalog Ads for Meta and TikTok.
Every product gets its own compelling, auto-generated video - completely scalable and personalized.
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Optimize your Catalogs across all channels
Why keep your Catalogs limited to Meta? Confect makes it simple to adapt your content for TikTok, Pinterest, Klaviyo, Snap, and more.
Duplicating and syncing your designs across channels takes just moments.
Make Catalog Ads that make people buy
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Ready to try Confect?
It's easy to try out Confect and see how it could look and perform with your products and brand identity.