Marpipe or Confect? Comparison for ecommerce

Comparison of Marpipe and Confect

We've talked to hundreds of marketers choosing between Marpipe and Confect. Some go with Marpipe, others go for Confect.

Here’s a summary of what we consistently hear from marketing professionals in ecommerce and agencies.

Where are Marpipe and Confect similar?

When looking specifically at Catalog Ads, the features are largely the same. The difference lies mostly in how each tool is used.

🧑‍🎨 You can design Catalog Ads

Both Marpipe and Confect allow you to design Catalog Ads. There’s no real difference in what you can create visually with either tool.

🤖 Use AI in your catalogs

Both Confect and Marpipe offer a range of AI-powered features for Catalog Ads, including Background Removal, color modifications, generating new product fields, and more.

📱 Story Catalog Ads / Adapt to placement

You can build 9:16 Catalog Ads for Story and Reel placements using both Marpipe or Confect. The capabilities for Story-focused creatives are very similar.

📽️ Video Catalog Ads / Product level video

You can make your Catalog Ads into videos with both Marpipe and Confect, also called Product Level Videos. The video editor works differently; Confect has a video timeline editor like Adobe After Effects and Adobe Premiere Pro, whereas Marpipe works with "scenes" like Canva.

👻 TikTok, Snap, and other channels

You can design your Catalog Ads on TikTok, Snap, Pinterest, and many more channels with both Marpipe and Confect.

🛍️ Built for eCommerce

Both Marpipe and Confect are built for ecommerce companies specifically. Unlike Smartly and Hunch, which are industry-agnostic, Confect and Marpipe have optimized their platforms for the use of ecommerce companies.

💬 Great support

Confect's support is rated 9.8 out of 10 on G2. Marpipe doesn't have enough customer reviews for G2 to make a score of their support, but we hear from marketers that Marpipe has good support as well on their enterprise plan.

Where are Marpipe and Confect different?

To be honest, the biggest difference between Marpipe and Confect is, for most users, the price. 90% of the features are the same, and then each tool has a few features that the other tool doesn't have.

The second biggest difference is how you work with Catalog Ads. We have heard from multiple marketers that Marpipe has a steeper learning curve than Confect. Let's dive into the differences:

💰 Pricing

At first sight on the pricing pages of Confect and Marpipe, the prices might seem similar, but there is a catch:

If you are spending more than $25,000/mo. on Meta Ads, or have more than 500 products, you are forced to move to Marpipe's enterprise pricing, which starts from $1,499/mo., and has an annual commitment.

Most ecommerce companies can't use the $399/mo. startup plan Marpipe has, because of the limits on ad spend and the limits of 500 products.

Confect's pricing starts from $299/mo., where you have no limit on your ad spend, and have 3,000 products available.

Here's a head-to-head comparison of prices if you have more than 500 products or spend more than $25,000/mo. on paid social:

💰 Pricing for extra add-ons

Marpipe has add-on fees if you want important features, like hourly synchronization, videos, and more.

If you want hourly synchronization in Marpipe, instead of daily syncs, that costs an extra $499/mo. in Marpipe.

In Confect, all plans have hourly synchronization, as it is an important feature for ecommerce companies with changing stock levels or prices.

If you want Product Level Videos in Marpipe, that costs between $675 - $2250 (depending on no. of products) extra every month in Marpipe.

In Confect, Product Level Videos are included for free as a standard on all plans above $499/mo.

🧑‍💻 Workflow

With Marpipe, you work inside Marpipe's own Ads Manager when it comes to Catalog Ads, which communicates with Meta via their API's. With Marpipe, you have to create and manage all your Catalog Ads inside Marpipe and your normal ads inside Meta's own Ads Manager. This means you will have to learn to use a new ad manager, which is more limited than Meta's own.

With Confect, you work directly inside Meta's own Ads Manager with all your ads, including your Catalog Ads, just like you are used to.

🔗 Automatic product filtering

Marpipe has different product filters you can turn on, so you exclude certain products from being advertised on Meta. This can be removing products with low montly sales or by only including products with a high Click Through Rate.

Confect used to have the same filters, but removed them as we very rarely saw better performance than giving Meta's algorithms all products that were in stock.

💡 First to Meta innovations

Confect has historically been faster to introduce new features for Meta catalogs than Marpipe.

An example is Product Level Videos, which Confect launched publicly in 2024 and was part of Meta’s first beta testers in 2023. Marpipe launched Product Level Videos in 2025.