Hunch or Confect? Comparison for ecommerce

Comparison of Hunch and Confect

We have spoken with hundreds of marketers deciding between Hunch and Confect. Some end up choosing Hunch, others end up choosing Confect.

Here are the overall differences we hear from marketers working in ecommerce companies and agencies.

Where are Hunch and Confect similar?

When it comes to Catalog Ads specifically, the differences in features is very minimal - both tools have the same Catalog Ad features, they are just used differently.

🧑‍🎨 You can design Catalog Ads

You can design your Catalog Ads with both Hunch and Confect. There's close to no difference in the designs you can make in both tools, but Confect is easier to use, especially when it comes to ecommerce-specific elements like showing prices the best way or inserting brand logos.

🤖 Use AI in your catalogs

Both Hunch and Confect have multiple AI features you can use in your Catalog Ads. This includes features like Background Removal, Color modifications, creating new product fields, and much more.

📱 Story Catalog Ads / Adapt to placement

You can design Catalog Ads in 9:16 for Story and Reel placements with both Hunch and Confect. There's close to no difference in the story designs you can make in both tools.

📽️ Video Catalog Ads / Product level video

You can make your Catalog Ads into videos, also called Product Level Videos, with both Hunch and Confect. There's close to no difference in the videos you can make in both tools.

👻 TikTok, Snap, and other channels

You can design your Catalog Ads on TikTok, Snap, Pinterest, and many more channels with both Hunch and Confect. Only Hunch can do automated media buying on some of these platforms, though.

💬 Great support

Both Hunch and Smartly's support teams are praised for how fast and helpful they are. Confect's support is rated 9.8 out of 10, while Hunch's support is rated 9.9 out of 10; both are great scores.

Where are Hunch and Confect different?

The biggest difference between Hunch and Confect is the size and scope of the tools: Hunch is a complex all-in-one tool that automates all your paid social activities and media workflows. Confect is a design tool for Catalog Ads, focusing on this specific area of advertising.

This overall difference results in multiple differences between Confect and Hunch:

💰 Pricing

Hunch's pricing starts from €2,500/mo. and is based on your ad spend. You commit to yearly contracts with Hunch.

Confect's pricing starts from $299/mo. and the average Confect customer pays ~$400/mo. Confect has a 30 day free trial, and you only commit monthly after the trial. Hunch has a lot of features outside Catalog Ads, which you also pay for.

🧑‍💻 Workflow

With Hunch you work inside Hunch's own Ads Manager, that communicates with Meta via their API's. With Hunch, you have to create all ads and campaigns inside Hunch. With Confect you work directly inside Meta's own Ads Manager, like you are used to.

📑 Commitment

Confect offers a 30-day free trial, and after that, you can pay monthly. You can try Confect for free right now. With Hunch you will have to request a demo to see it in action, and most customers are on yearly contracts.

🗺️ Product focus

Hunch's product is very broad, and can do a lot of cool things when it comes to automated media buying like Automated Bid Adjustment or Weather-based ads. Catalog Ads is a small part of Hunch's product suite. Confect only focuses on Catalog Ads, and put all its resources into Catalog Ads.

🛍️ Industry focus

Hunch's product is built for all types of industries. Confect is building the product for eCommerce companies only, making it easier for normal ecommerce usecases.

Which marketers choose Confect over Hunch?

If you are looking for a tool to optimize your Catalog Ads/ Dynamic Product Ads, but still want to keep the rest of your media buying inside Meta's Ads Manager, Confect is the perfect choice for you.

Ad spend between $10k-$500k/mo.

If your ad spend on Meta is between $10k and $500k/mo., and you spend a considerable amount on Catalog Ads, Confect is the perfect choice for you. If you spend less than $10,000/mo. on Meta ads, cheaper alternatives will be a better financial choice.

Most of your paid social spend is on Meta or TikTok

If your team mostly works with Meta and TikTok when it comes to paid social, you typically don't need any automations from third-party tools other than Catalog Ads.

You want to design Catalog Ads

Confect is specialized and 100% focused on making the best tool for designing Catalog Ads - if you are looking for a tool to manage your Catalog Ads, then Confect is the best choice.

Which marketers choose Hunch over Confect?

If you are looking for an enterprise tool to automate all your paid activities on Meta - and make advanced ads like weather-based ads or hyper-localized ads for each of your stores - Hunch can be a great choice.

Teams managing >30 markets

If your company operates in more than 30 markets, and your team needs to launch many campaigns across multiple channels, Hunch is extremely great at scaling this.

Meta ad spend above $400,000/mo.

If your monthly ad spend on Meta is above $400,000/mo. and you also spend a considerable amount on Pinterest, TikTok, and Snap, Hunch is a good way to ensure your spend is optimized the most.

In need of Media buying automation or hyper-localization

Hunch has some smart media buying automations across your different marketing channels, such as Automated Bid Adjustments, pausing ads if they hit certain performance thresholds, Slack alerts, or creating manual ads automatically for every city you have stores in.