Genus AI or Confect? Comparison for eCommerce

Comparison of Genus AI and Confect

We've talked to hundreds of marketers choosing between Genus AI and Confect. A few companies go with Genus AI, but most go for Confect.

Here’s a summary of what we consistently hear from marketing professionals in ecommerce and agencies.

Where are Genus AI and Confect different?

When it comes to Catalog Ads, the most significant differences between Genus AI and Confect lie in their advanced catalog features:

📊 Different designs in different ads

Genus AI requires the same design for a product to be used in every ad.

Confect allows you to run up to 20 unique designs across different ads at once. You can maintain a standard always-on template, while tailoring designs specifically for individual ads and audience segments.

📱 Story Catalog Ads

Genus AI only supports square 1:1 formats, which can appear awkward in Story and Reel placements.

Confect enables you to create 9:16 designs tailored for Stories and Reels, ensuring each ad looks polished and optimized for its placement.

📽️ Video Catalog Ads

Genus AI does not support video Catalog Ads and only offers static 1:1 images.

With Confect, you can generate videos for all your products and incorporate them into your Catalog Ads. These are referred to by Meta as Product Level Videos.

💰 Pricing

Genus AI’s pricing starts at $2,000/month, with plans designed for larger-scale businesses and advanced data needs.

• Catalog Generation ($2,000+/mo.): Includes creative tools like video and copy generation, predictive scoring, template editor, catalog syncing, and processing for 1,000 SKUs.
• Brand ($3,000+/mo.): Adds customer data enrichment, Shopify integration, audience modeling, and performance reporting.
• Enterprise ($8,000+/mo.): Designed for large teams with 10+ users, CDP integrations, custom scoring models, and premium support.

Confect’s pricing starts at $299/month, offering full access to creative tools focused on Catalog Ad performance.

👀 Free trial

Genus AI only provides a free trial for 7 days.

Confect includes a 30-day free trial, allowing you to explore its features without any upfront cost or obligation.

🧪 A/B test Catalog Ads

With Genus AI you can't A/B test your Catalog Ad designs on Meta.

With Confect, you get built-in A/B testing tools made for Catalog Ads, so you can launch different designs and test their performance increases.

🤖 Non-Catalog related features

Genus AI have features outside Catalog Ads that Confect does not have.

This includes Predictive scoring of manual content, Copy generation, an Audience Hub, CDP integration, Customer data enrichment, Archetyping, Seed audience modelling, ABC audiences, and Hypothesis testing.

Where are Genus AI and Confect similar?

Genus AI and Confect do share several features when it comes to Catalog Ad automation and creative performance.

🧑‍🎨 You can design Catalog Ads

Both Genus AI and Confect let you design Catalog Ads using customizable templates and product data.

You can create visually engaging creatives that reflect your brand and showcase your products, whether you're using Genus AI or Confect.

📅 Schedule design changes

Both Genus AI and Confect allow you to schedule design changes for your Catalog Ads.

This means you can plan seasonal promotions, product drops, or time-sensitive campaigns in advance - ensuring your ads update automatically without manual work.

🤖 Use AI in your catalogs

Both Genus AI and Confect use AI to enhance your Catalog Ads, including background removal, AI-generated product fields, and more.

👻 TikTok, Snap, and other channels

Both Genus AI and Confect are expanding beyond Meta, with support for additional platforms like TikTok, Pinterest, Snapchat, and more channels.

🛍️ Built for eCommerce

Both Genus AI and Confect are built specifically for eCommerce brands.