11 ways to customize your Facebook dynamic product ads for more revenue
February 5, 2023
Are you tired of your Facebook dynamic product ads blending in with the rest of the clutter on social media?
Want to make your ads stand out and drive better performance?
Look no further!
In this blog post, we'll go over the 11 best ways to customize your Facebook dynamic product ads for better performance and more revenue.
But first, let's review what dynamic product ads are!
What are dynamic product ads?
Imagine this: You can easily show the best fitted product to each customer individually at the right time, and you can do it all automatically.
This isn’t a dream! This is precisely how Dynamic Product Ads work on platforms like Facebook!
Facebook has the knowledge about your customers and their preferences down to the finest detail.
And you have 100's or even 1000's of products to sell.
All you need to do then is to connect your product catalog to Facebook and create a dynamic product ad campaign.
Then Facebook does the selling for you by showing most relevant product(s) to each person - making this ad type by far the most favorable one for lot's of eCommerce brands.
There is just one, big downside - You can't edit DPA creatives, or can you?
Actually, you can!
Most advertisers don’t know it, but they can easily customize their Dynamic product ad creatives to better suit their campaigns and match their brand!
So what are the best ways to customize dynamic product ads for optimal performance?
Let’s find out!
1. Change your background on your Facebook dynamic product ads
It’s worth mentioning that any ad starts with the background since most of the time, the background is the biggest part of the overall design.
Therefore, using anything other than a plain, white background and a standard product shot can help the ad capture viewer attention and stand out in a busy social feed.
And ads that stand out often get more clicks and by that more conversions!
Put yourself in the following situation: You've spent hours perfecting your online store down to the finest details.
But then, you run your dynamic product ad, and the default white background just doesn't feel like it's in line with your products or brand identity.
It looks kind of tired, dull and boring.
And if you feel this way, people might think that too, and if that’s the case, they’re not likely to end up landing on the website that you’ve worked so hard to perfect.
Most advertisers believe you can't change the background of your Facebook dynamic product ads, or they simply don’t know how.
But the truth is, you absolutely can!
And with just a few simple steps, you can easily customize your dynamic product ad background for it to better align with your brand and campaign messaging.
By taking the time to customize your dynamic product ad background, you'll not only catch your audience's attention but also stand out among your competitors.
It's a simple yet effective way to strengthen your brand and make your dynamic ads more recognizable to your audience.
By Customizing Dynamic product ads background, you will:
- Catch audiences attention
- Stand out among your competitors
- Strengthen your brand and brand efforts
- Make your dynamic ads recognizable to your audience
2. Show the product's price
Let's face it! When it comes to online shopping, the price tag is everything.
Customers are left in the dark without knowing the price, wondering if the product is even worth considering.
That's why including the cost of your product in your ad is crucial in helping customers make an informed decision.
Price, brand name, logos, and other relevant feed information is often underutilized when it comes to DPAs, but it’s all highly valuable information to the viewer and including it can make all the difference when it comes to conversions.
This is especially true for sales campaigns, where customers want to know what to expect before landing on your website.
Sure, a stunning product image might catch a user's eye, but without knowing the price, they may click out of curiosity only to leave your webshop disappointed when they find out how much something costs.
By customizing creative and including the product's price in your DPAs, you'll not only help your products stay aligned with customer expectations, but you'll also be creating more qualified buyers who are already looking to buy.
And let's not forget the power of numbers - by including prices in your ad, you'll attract more viewer attention and increase the likelihood of conversions.
And the best part of using a DPA is that they’re dynamic, which means that the ad will automatically show the correct price for each individual product.
By Adding prices to Facebook Dynamic product ads, you will:
- Align the customers' expectations
- Create more qualified buyers who are ready to buy
- Attract more attention by including numbers (numerals draw attention)
3. Include sale information in product ads
Who doesn't love a good sale?
But if customers don't know the savings details, how can they judge whether your offer is worth their time and money?
That's why including the savings information in your dynamic product sale ads can be so valuable.
Not only will this increase the attractiveness of your offer, but it also lets users know that they're getting a great deal without them having to think about it.
Ensure your ads include both, the original price striked-through, and the discount price, or the total savings in percentage terms. By including this information, your ads will make the savings more clear and easier to understand for your potential customers.
Showing the price striked-through next to a discounted price, or clearly showing the percentage that a person can save makes your ads instantly recognizable as a SALE!
By Adding savings to Dynamic product ads, you will:
- Provide more specific information than the price alone
- Highlight the attractiveness of the deal
- Make your ads instantly recognizable as a SALE
4. Dynamic product ads with additional images
Have you ever had a product that was just so beautiful you wished you could show it off from every angle? Or you have a product with different variations and want to give your customers a full view of what they can choose from.
This is where additional images in your Facebook dynamic product ads can be helpful.
You already have the products additional images in your feed, so it's powerful and easy to show them.
Sometimes more than one image is needed to capture the full beauty of your product. And with additional photos, you can create more desire and let customers know exactly what they're clicking on.
Whether it's the front and back of a t-shirt or multiple product variations, showing more images in your dynamic product ads can help you show off more of your product and catch the audience's attention with all its features.
By highlighting specific details of your product through additional images in dynamic product ads, you can create a more engaging and unique shopping experience for your customers, which will help them feel more confident in their purchase decisions and ultimately increase your chances of making a sale.
By Showing additional images in Dynamic product ads, you can:
- Show off all the features or angles of the product
- Highlight a specific detail on the product
5. Customize and make your Dynamic product ads on brand
If you want to make your brand stand out from the competition and establish trust with your customers, adding logos or brand information to your dynamic product ads can help you do just that.
Adding a logo to your product designs is easy, especially if all your products come from a single brand. Doing so can create a more credible and trustworthy shopping experience for your customers.
When they see your reputable brand name or logo on display in your dynamic product ads, they'll be more likely to trust your products and make a purchase.
Not only does adding a logo or brand information help establish credibility, but it also leverages brand recognition. Customers are more likely to remember and recognize your brand when they see it prominently in your dynamic product ads.
This can help build brand loyalty and increase the likelihood of repeat purchases.
By Adding logos, or brands, to Dynamic product ads, you will:
- Establish trust and credibility through a reputable brand
- Leverage brand recognition also on your DPA's
- Provide more information for the user
6. Create campaign relevant dynamic ads
Make your dynamic product ads stand out by customizing them for specific times of the year, holidays, or campaign objectives!
Whether Black Friday, Christmas, Halloween, or any other holiday, tailoring your creative to a significant time or event can boost performance and let customers know your offer is timely and relevant.
The keywords should really be urgency and the fear of missing out. And trust me, Facebook algorithm will reward you.
By including relevant design details, for example, including Christmas elements in your design for a Christmas sale, you can entice viewers to act now, instead of waiting until after Christmas and missing out.
You can even change small elements of the design based on the product to highlight a specific aspect of the offer, such as adding snowflakes in the background of a winter sale, or a sun wearing sunglasses for a summer sale.
Maybe the product is on sale, brand new, or has a limited stock – whatever the case, customizing your dynamic product ads is a powerful way to capture the attention of potential customers and drive more sales by leveraging urgency and the fear of missing out.
By Tailoring the design of Dynamic product ads, you will:
- Keep your creatives new, exciting and avoid ad fatigue
- Create more variety in your designs
- Create relevance and urgency for time-specific campaigns
7. Dynamic product ads using urgency and scarcity
Highlighting products with limited stock is another great tactic that can stimulate the fear of missing out and create a strong desire for your viewers to act immediately on your offer.
This is especially effective for selling the last few pieces of an item, as it gives the impression that it's a popular, in-high-demand product that people might miss out on if they don't act now.
Not only will this create a sense of urgency and stimulate the fear of missing out, but it will also make your Facebook ads instantly recognizable as a good deal that won’t last long.
Remember, Facebook is showing the best fir product to each customer; a little urgency could go a long way - you know it.
By using urgency and scarcity in Dynamic product ads, you will:
- Make the product seem in high demand and "hot"
- Create a sense of urgency and stimulate fear of missing out
- Provide social proof - as the item is selling out, it must be great
8. Use unique selling points
Imagine scrolling through an endless sea of ads for shoes, and they all look the same.
But what if an ad caught your eye and stood out from the rest because you knew exactly what made it different?
This is where highlighting brands unique selling points (USP) comes into play.
Perhaps your brand shoes are specifically designed for runners, or maybe they're made from eco-friendly materials.
Whatever selling points help set your products apart, you can showcase them in your dynamic product ads and increase their perceived value.
Even highlighting small details about a product's features can significantly impact ad performance, making the value even easier to discern, which is a sure-fire way to help you stand out from the competition.
This also opens doors for testing differnt USPs with your Facebook dynamic product ads.
By Highlighting USPs in Dynamic product ads, you will:
- Give more specific information as to who the product is for, leading to more qualified traffic
- Communicate the uniqueness of your products and stand out from competitors
- Reinforce the positioning of your brand
9. Show social proof in product ads
When you see a plain ad for a product, with a basic image on a white background, how does it make you feel about the offer?
How much can you trust the ad, especially if you've never heard of the brand?
On the other hand, if you saw the same ad customized with social proof from other customers or experts, stating that they've had a positive experience with the brand and its products, how would you feel about it?
Suddenly, the product offering becomes much more credible and trustworthy.
This is why including social proof, such as product reviews, user testimonials, or your Trustpilot rankings, in your Facebook dynamic product ads can be a great way to boost performance.
It not only builds trust and credibility with potential customers but also helps to communicate your brand's ability to satisfy its customers, improve perceived value, and establish your brand as a leader in the market.
So why settle for a plain, generic ad when you can stand out with the power of social proof?
By Showing social proof in Dynamic product ads, you will:
- Establish trust and brand credibility
- Show off your ability to satisfy customers
- Improve the perceived value of your brand and products
10. Frames on dynamic product ads
Using a plain white background is not the best way to grab the attention of users scrolling through their feeds.
After all, most social feeds are dominated by plain white backgrounds.
Therefore, one creative solution to this is to add a colorful frame around your DPAs that not only sets your product apart but also conveys the abstract values of your brand and its products.
For example, a black or brown frame can evoke luxury, a blue one can establish trust, and a green one evokes harmony.
By incorporating color theory into your design, you can create a unique and attention-grabbing Dynamic Product Ad that stands out from the sea of white-background images.
By Having a frame in Dynamic product ads, you will:
- Make the creative stand out from a white feed
- Draw more attention
- Communicate the brand identity through the color and design of the frame
11. Show the product's title, make, model
The name or model can be just as important as the visual when it comes to certain products.
Take electronics, for example, where a subtle variation in a name, like iPhone or iPhone Pro, can mean a big difference in features and pricing.
With dynamic product ads, this information is usually tucked away in small and plain text at the bottom of the ad, which can be easy for your viewers to miss.
So why not make it a central part of your creatives?
By experimenting with different fonts, colors, and positioning, you can make the product name or model a visually prominent and appealing part of the ad.
This makes your product offer stand out even more and gives customers the crucial information they need to make an informed decision.
Our partner Nordic Social did exactly this for BARONS and increased their Return on Ad Spend 104%.
By Having the product model in Dynamic product ads, you will:
- Instantly differentiate between similar-looking products
- Make the text more legible and eye-catching
- Provide more information to the users
Customize creative, the best thing you can to do with Facebook Dynamic product ads
Customizing Facebook dynamic product ad creatives is no longer a myth. It can be one of the most effective yet easy tactics eCommerce brands can use to increase revenue from your paid social activities.
Join world-leading brands and start using your product information in your ad design. For example, change the background, show the price, or highlight your unique selling points. Customized product ads will get noticed, convert into higher clickthrough rates, and drive more sales.
We hope that the customization options serve you as a great example and inspiration on what can be done with dynamic product ads.
You take care of customizing creatives and feeding the algorithm with new content, and Facebook will take care of selling.