A product set is simply a group of products categorized based on shared attributes.

In e-commerce and advertising, a product set is used to help businesses manage and promote specific subsets of their inventory or Product Catalog.

Think of a Product Set as a smart way to organize your products, allowing you to show specific product groups to potential customers.

You can build a Product Set by setting filters, like brand, category, price, or more specific tags like “New Arrivals” or “On Sale.”

Ultimately, Product Sets allow you to improve your ad offerings and improve targeting by creative ad creatives and offers that cater to specific audiences or campaign goals.

Why Product Sets Matter for E-commerce Campaigns

Product sets are a total game-changer for eCommerce campaigns.

They let you group your products in smart ways, by audience, sales goals, campaign type, or even inventory (like low-stock items, new arrivals, or limited-time deals).

That means you can show people exactly what they’re most likely to buy, right when it matters most.

Want to push a flash sale? Retarget shoppers who left items in their cart? Spotlight your newest gear?

Product sets make it easy to get the right products in front of the right eyes—and boost your results while you’re at it.

Product Sets On Meta (Facebook & Instagram)

Product Sets can be found and used on various marketing and advertising platforms.

But they’re most often used by advertisers on Facebook and Instagram.

So if you’re advertising on these platforms, you’ll be glad to know that it’s super easy to get started, and finding your product sets is super simple too!

In Meta’s Commerce Manager, simply navigate to your Catalog, and on the left-hand menu, click on "Product Sets."

How to Create a Product Set from Your Catalog

Once you’ve found your way the the Product Sets page, creating a new product set is simple.

Look for the option that says “Create Product Set,” give it a name, and set your filters—like brand, price, category, brand, availability, etc.

Then, Meta will take it from there! The algorithm will automatically pull and segment all the products that match your rules or filters.

Once you’re happy with your new Product Set, save it, and you’re good to go!

Now you’ve got a custom group of products ready to use in your next ad campaign.

Where Product Sets Are Used

By now you know that Product Sets come in handy when you want to show the right products to the right people.

They’re often used in Dynamic Product Ads, when an advertiser wants to highlight specific categories of products. But you can also feature them in your Facebook or Instagram Shop to create a better browsing experience for your shoppers.

Bottom line: Product Sets give you more control over what your audience sees, so you can drive better results with way less guesswork.

Common Use Cases for Product Sets

Now it’s important to realize that Product Sets aren’t just a one-trick pony.

And they can, in fact, be used for a range of different marketing and advertising tactics on Meta and other platforms.

Let’s take a look at a few common use cases for Product Sets.

• Retargeting with Specific Categories or Brands - Follow up with shoppers who checked out certain categories or brands by showing them exactly what they browsed. It’s like a gentle reminder with their favorite stuff front and center!

• Running Sales or Seasonal Promotions on Select Items - Got a flash sale or seasonal deals to promote? Group those hot items into a product set and spotlight them in your ads. It keeps your promotions sharp and shoppers excited.

• Testing Certain Product Groups Against Specific Audiences - Curious which products click with different crowds? Use product sets to test specific groups on tailored audiences and find your winning combos without wasting ad spend.

• Segmenting by Funnel Stage to Maximize Profits - Target shoppers based on where they are in their journey—like showing high-margin or frequently viewed items to boost profits. Product sets help you tailor your approach and make every dollar count.

Product Sets On Other Platforms

Product Sets are an extremely popular tool on Meta platforms like Facebook and Instagram. But they can also be used on other social media platforms.

Let’s take a quick look at how savvy advertisers are using Product Sets on other platforms.

Pinterest Catalog Groups (Product Sets Equivalent)

Pinterest calls them Catalog Groups—but they’re exactly like the Product Sets you’ll see on Meta!

You can group your products by theme, season, or sale, making it easy to promote the perfect pins to the right audience and boost discovery.

Snapchat Product Sets for Dynamic Ads

On Snapchat, product sets help you organize items for Dynamic Ads, so you can serve personalized product recommendations based on what people have shown interest in.

Remember, it’s all about smarter, more relevant ads!

TikTok Product Grouping Features

TikTok lets you group products in your catalog to tailor your video ads and shopping experience.

This helps you showcase targeted collections that vibe with different audiences and trends—keeping your content fresh and engaging!

Product Sets - Helping You Serve Smarter, More Relevant Ads!

Ultimately, Product Sets are the secret sauce for smarter, more relevant advertising.

By grouping products based on audience, goals, or inventory, they let you deliver personalized ads that truly connect with your audience.

Whether you’re retargeting shoppers or running seasonal promotions, product sets help maximize your campaign’s impact and boost ROI.

Simply put, they’re the gold standard for making your ads sharper, more efficient, and way more effective.

Explore how Facebook Shop enables seamless shopping experiences directly on the platform here.