How OG Kicks & Prospa achieved record customer growth during Q4
January 14, 2026
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Prospa Media is a marketing agency that helps ecommerce brands build, test and optimize Catalog Ads on Meta. They were approached by OG Kicks to help during Q4, which is a particularly stressful time for eCommerce brands.
OG Kicks has a solid line of great products and they already know the importance of running sales and promoting discounted products. But they needed a more reliable strategy for driving consistent, high-quality traffic and converting new prospects into paying customers through Meta's ad platform.
But like many other eCommerce stores, their Catalog Ads looked like this:
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Prospa helped OGKicks create a scalable solution that increased new customer acquisitions, raised average order value (AOV), and made their Meta ad account more efficient.
We recently spoke to Jonah Farrow, Senior Paid Social Executive at Prospa Media, who walked us through how his team planned, executed, and nailed it with OG Kicks’ recent campaigns.
Their results using Confect for their Catalog Ads
Brands often face huge ad costs and soaring competition around Q4. But OG Kicks saw significant growth in new customer sales, which proves that small changes to almost any ad campaign can yield big results.
Jonah explained how his team implemented 4 tactics that helped OG Kicks achieve these solid performance results.
Let’s take a better look at the tactics OG Kicks and Prospa use in their Catalog Ads.
Converting Catalog Ads into high-impact designs
When Prospa was first hired, they took a good, hard look at OG Kick’s Catalog Ads and noticed they looked quite similar to what the brand’s competitors were doing.
That’s why one of the first things they did was to re-design the ads, creating newer, bolder, and more sale-focused Catalog Ads instead. This was done by making new creatives that included important details, like prices, discounts, product images, etc.
Jonah Farrow
Senior Paid Social Executive @ Prospa
This turned OG Kicks’ ads into high-impact designs that actually got people to take notice. The brand now had eye-catching Catalog Ads that also performed better because they provided shoppers with relevant details.
Ultimately, this resulted in a +107% increase in their click-through rate and a -66% decrease in their cost per landing page view.
It also marked the beginning of OG Kicks treating their Catalog Ads as creative assets, which held the key to better campaign performance.
Deploying ads for top-funnel prospecting
The next problem Jonah’s team wanted to tackle was that OG Kicks wanted to scale new customer acquisitions because the brand’s retargeting efforts just weren’t cutting it.
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The solution was to design and deploy Catalog Ads specifically for top-funnel prospecting.
These weren’t designed to push sales or nudge existing customers into action. The idea was to create ads that target users interested in shoes, sneakers, upcoming deals, etc. They wanted to target potential customers who MIGHT be interested in the brand’s products, even if they were unfamiliar with OG Kicks at the time.
This use of Catalog Ads for traffic generation proved OG Kicks’ designs could function like standard prospecting creatives bringing in qualified traffic that could be converted lower down in the funnel.
By creating a prospecting engine, Prospa and OG Kicks saw significant growth in new customer sales during Q4 and during Black Friday.
Segmenting products to increase average order value
Another problem was that OG Kicks had a newer line of lower-priced products that were driving down average order value (AOV) across campaigns.
This wasn’t just causing smaller order values. It was also having a negative impact on the brand’s ROAS!
Prospa’s solution was to analyze the brand’s Shopify data and identify collections with higher AOV. They found collections with the highest AOVs were typically the more well-known products like ASICS or Nike P6000s.
The next step was to segment those products and build collection-specific Catalog Ads around the best performing brands. Then, all that was left to do was run the ads as prospecting campaigns.
This raised AOV by +38% for premium collections, and ultimately, helped stabilize the brand’s ROAS, improving their overall results.
Jonah Farrow
Senior Paid Social Executive @ Prospa
Building scalable and evergreen Catalog Ads for future growth
Creating custom designs for major shopping events is a designer’s worst nightmare.
After all, designing ads for a one-day event like Black Friday takes a lot of last-minute work, and it may not even result in all that much payoff.
That’s why Prospa also wanted to create evergreen Catalog Ad templates for the brand’s future top-performing collections. The idea was to create layouts that could be run almost any time, and easily updated to suit any holiday.
This ensured OG Kicks would always be ready for high-traffic moments, such as Black Friday or Christmas.
The result was less manual work for future campaigns, and an optimized setup for quick and easy scalability during promotional periods.
Conclusion
Prospa started out by diagnosing a few of the problems causing OG Kicks so much strife.
This included ads that blended in with the competition, as well as the way they weren’t using their ads to their full potential for reaching new customers.
But then, by rethinking Catalog Ads as a top-funnel tool and leveraging Confect to create engaging, collection-specific creatives, Prospa managed to help OG Kicks unlock new levels of performance on Meta.
The team turned what is typically seen as bottom-funnel utility into a scalable, high-impact acquisition channel resulting in better engagement, higher AOV, and record-breaking new customer growth during the most competitive time of the year.