What are TikTok ads?

TikTok offers a fast-growing ad platform with a strong creative focus. With TikTok ads, brands can use paid promotion placements to promote their products by means of engaging, short-form videos. For example, TikTok’s dynamic product ads (like Catalog-based Spark Ads) allow brands to blend UGC-style content with real-time product feeds.

Different TikTok ads formats

TikTok offers the following in-feed video ad formats:

• TopView which are full-screen, sound-on video ads shown to users immediately when they open the app before they’re shown any other videos. 

• Top Feed which are feed-type ads that place your video in the first, in-feed slot for reach and frequency.

• Standard Feed which are in-feed auction ads.

• Branded Mission which lets you crowdsource content from the TikTok community and repurpose creator videos as ads.

• Spark Ads which use the native ad format to repurpose organic TikTok posts as ads.

• TikTok Pulse suite which lets you place your ads in-feed immediately after the top trending content that most audiences enjoy, allowing your brand to be culturally relevant.

  

Which ad objectives does TikTok offer?

TikTok ads can help you achieve the following objectives:

• Reach

• Lead generation

• App promotion

• Sales

What is the TikTok Ads Manager?

TikTok Ads manager offers several features and tools to help you create your ad campaigns, track it, and optimise your budget. After creating a TikTok Ads Manager account, you’ll have access to a dashboard that summarises your metrics and ad spending and offers insights into how you can manage your account better. 

Here, you’ll also be able to manage your creatives, audiences, and catalogs. 

In addition to being able to view metrics via the dashboard, it also lets you create custom reports or tailor one of its reporting templates. These reports can be scheduled so that it gets sent automatically at a specific time, e.g. end of the month.