What are Facebook ads?

Facebook is a key platform for online advertising, especially for e-commerce. With Facebook ads, you can show ads on the social media platform allowing you to reach a potential audience of over two billion people. In addition to the potential reach, it offers simple self-serve tools which makes running campaigns and tracking their performance easy. 

Different Facebook ads formats

Facebook offers a wide range of ad formats. These include:

• Photo ads that feature an image and copy in a simple format.
• Video ads that include different styles and lengths like in-stream video ads, carousels, and collection ads.
• Stories ads that offer a customisable, edge-to-edge experience. 
• Messenger ads that will appear in the Messenger app’s chats tab.
• Carousel ads which can display up to 10 videos or images in a single ad, each with its own link. 
  
• Facebook catalog ads that use your product feed to dynamically serve relevant products to high-intent users.
• Slideshow ads that are lightweight clips that use motion, sound, and text.
• Collection ads that feature a main image or video with three smaller images in a grid layout.
• Playables which deliver an interactive video that mobile app advertisers can use to offer a try-before-you-buy experience.

How do you create Facebook ads?

Here are the simple steps for creating ads on Facebook:

• Select your ad objective e.g. sales, brand awareness, or app installs
• Define your audience using details like demographics, interests, location, age, and behaviour
• Decide if you want to run your ad only on Facebook or other platforms like Instagram and Messenger too
• Set your ad budget by adding limits for your daily/lifetime budget and time period
• Select an ad format
• Submit your ad for their ad auction